10 Tips for Social Media Management


 

While having a regular posting schedule is important, many people think that social media management simply involves posting content regularly on Facebook, Twitter, Instagram and Snapchat.  Management of your social media involves much more than that if you want to see results.  Here are 10 things you can and should be doing to truly manage your social media.

 

Develop a strategy

Before engaging in a campaign, have a detailed social media strategy in place. This is an outline what you are hoping to achieve.  Is it brand awareness?  Is it driving additional traffic to your website?  Is it to actually increase sales?  Is it to engage readers?  What exactly are you trying to do?  Once you have made this determination, the rest of the planning will come easy.

Update your branding

Review your branding and make sure it is clear and consistent.  This includes logos, tag lines, mottos, colors, type style and "flavor".  It must be the same everywhere you post as well as other areas such as letterhead, envelopes, printed marketing materials, traditional advertising etc.  Your logo should be your profile photo.

Create a monthly calendar

Instead of posting on a whim, add some structure to your postings by creating a monthly posting plan list. This can help you gather content in advance and plan for important dates in your company such as sale dates, special event dates, guaranteed sell-out dates and other dates that are important to share with your clients and audience.

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Why You Need A Dedicated Marketing Person

 

 Over the years, you have probably learned through life’s lessons not to exceed your limitations. Do not take apart something you can’t put back together. Don’t try to tackle jobs that you don’t have the proper tools for. Don’t try to lift something that you know you can’t carry. In general, don’t try to perform jobs that you aren’t qualified or trained to do.

Who does your marketing? In business, marketing is a necessity to effectively grow your business. There is a distinct difference between advertising and marketing. McDonald’s might be able to lure you in for a Big Mac through a TV commercial or a billboard and make you hungry by looking at a picture of a perfect looking Big Mac. It is unlikely that you could lure someone in the same way by simply placing a giant photo of an 8-passenger limo on a billboard. People need to have a reason for a charter vehicle. Repeated exposure of your company name and logo is what builds business in the big picture. 

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Using Images For Marketing

Photos bring power to your advertising and marketing campaigns.  Humans are very visual and can process a photo much faster than reading text.  For instance, we could say that a Big Mac has two all-beef patties, special sauce, lettuce, cheese and pickles on a sesame seed bun but it just doesn’t have the same brain effect as showing you this photo of a Big Mac.

 

Photo courtesy of McDonald’s Inc.

 

Seeing a photo like this can actually make you crave a Big Mac and become hungry where it is unlikely the text description above would have the same effect.

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